Being Simple Visually and Structurally to Convey More: Part 5 of 15 in Definitive Guide to Making Killer Sales Presentations

being-visual-featured

(This blog is a 5th in a 15 part series titled ‘Definitive Guide to Making Killer Sales Presentations’. Sign-up now to be the first to receive the full-fledged guide.)

“If you can’t explain it simply, you don’t know it well enough.” – Albert Einstein

This is as true with sales presentation slides as with anything else in the world. It is very important for the presenter to be simple with his sales presentation if he wants the audience to remember any takeaway from it and hopes to entice action.

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Providing Value Through Novel and Interesting Content: Part 4 of 15 in Definitive Guide to Making Killer Sales Presentations

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(This blog is a 4th in a 15 part series titled ‘Definitive Guide to Making Killer Sales Presentations’. Sign-up now to be the first to receive the full-fledged guide.)

At Google, I used to go for several client meetings where we used to pitch how effective Youtube was in reaching out to their target audience to build their brand compared to TV.

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Knowing Your Prospect at the Back of Your Hand: Part 3 of 15 in Definitive Guide to Making Killer Sales Presentations

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(This blog is a 3rd in a 15 part series titled ‘Definitive Guide to Making Killer Sales Presentations’. Sign-up now to be the first to receive the full-fledged guide.)

Most inexperienced salespeople would walk into a meeting and after a short banter would launch themselves into this scripted sales presentation without ever taking the time to really understand the prospect. More often than not, this sends the prospect into a powerpoint coma and they just mentally shut off to whatever the sales guy is saying.

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Opening and Closing Creatively Using a Hook: Part 2 of 15 in Definitive Guide to Making Killer Sales Presentations

hook example

(This blog is a 2nd in a 15 part series titled ‘Definitive Guide to Making Killer Sales Presentations’. Sign-up now to be the first to receive the full-fledged guide.)

Presentations are like movies.

In the quote below, Steven Spielberg speaks on how creating a hook in storytelling is very important.

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Effective Storytelling is Fundamental to Get The Clients’ Attention: Part 1 of 15 in Definitive Guide to Making Killer Sales Presentations

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(This blog is the 1st in a 15 part series titled ‘Definitive Guide to Making Killer Sales Presentations’. Sign-up now to be the first to receive the full-fledged guide.)

Often me and my colleagues would sit and huddle around in a meeting room few days before a meeting to discuss the deck which we would present to the clients. A recurring question – what’s our story? what narrative are we building? And it wasn’t just some sidenote, it was really imperative to understand the core story that we would present to the client so that we can lead the discussion somewhere and draw conclusions at the end of the presentation.

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