How a coffee maker unintentionally launched a $100bn industry (…and why we exist)


With virtually no market or industry for sales softwares in 1983, in just a couple of years, one company in San Diego was selling $100,000 licences of this new software and raking in multiple millions in revenue, virtually giving birth to the entire sales automation/enablement industry and putting in the foundation of what was to become a CRM software. But what exactly triggered its rise?

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